Design: The art of creating a new industrial product through the thoughtful integration of natural materials available on Earth. Good Design: "The right solution at the right time." "Goodness" lays the foundation for good design. Imagine "the sea" as people, "the stone" as a product, and the act of skipping a stone across the water as an expression of art. Design: "A stone that preserves the traces, fossils, and layers it had at the moment it was discovered on the beach is cast parallel to the sea, aiming to reach the furthest point possible while skipping gracefully across the surface. The more it skips, the deeper it dives, and the more it connects with nature; this union imbues the design with depth and significance."